Mafindo and Other
After I stopped working for Kreative Assembly, I focused on rebuilding my personal brand and sharpening my skills to be more competitive in an uncertain job market. Working in Indonesia was at one of its most challenging points: high unemployment rates, extremely specific and sometimes unreasonable job requirements, declining consumer purchasing power, and a prolonged economic slowdown.
In addition to developing myself, I still needed to make a living, so I became involved in various projects with other organizations. These included Mafindo Institute, an e-learning platform built by Mafindo, an organization dedicated to delivering the truth as accurately as possible. Other projects included Pinterbareng.id, a learning platform for research; Iki Dining, a ramen restaurant website in Australia that needed to be completed in under one day; and Lash Babe, a beauty business website in Australia. Many other projects are still under wraps and will be revealed when the time comes.
Other remarkable work including the one that i work together with Triple Pixels Agency that tackles the very problem of digital product, which are SEO and Ads. Managing SEO and Ads is not a very easy work to do, which both need a lot of research to begin with. SEO in one hand is a very exhaustive and unpredictable task, you have to do things that should bring good result in the future but doesn't know for sure because you can't see it yet now. It' like planting a seed now, water it everyday, and hope that it won't bring monstrous plant. Ads in the other hand is also quite daunting, because what you are facing with is the heart of every company with budget they set on. Simple mistake could bring disastrous result and bring bad taste to your mouth.
Luckily what I did was quite wonderful, turning Muebles Asia into a quite remarkable site with more than hundred of growth in organic views, and a lot of conversion through Google Ads from many countries around the world.
